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WiwiriApp 3.0
Role: Brand Designer & Brand Strategy
Team: Phila Hillie, Daryll Vasconcellos, Malory Boston
Location: Amsterdam, The Netherlands
Year: 2024
WiwiriApp is a mobile app that helps people find black beauty artists in the Netherlands who can cater to their specific hair and beauty needs.
I was tasked with creating the brand identity for the relaunch of the app. I opted for purple as a symbol of royalty and boldness with the idea that a confident brand would reassure customers that we are confident in the service providers we are able to connect them with
Additionally, I applied this brand identity to the social media strategy.





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