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WiwiriApp 3.0

Role: Brand Designer & Brand Strategy

Team: Phila Hillie, Daryll Vasconcellos, Malory Boston

Location: Amsterdam, The Netherlands

Year: 2024

 

WiwiriApp is a mobile app that helps people find black beauty artists in the Netherlands who can cater to their specific hair and beauty needs. 

 

I was tasked with creating the brand identity for the relaunch of the app. I opted for purple as a symbol of royalty and boldness with the idea that a confident brand would reassure customers that we are confident in the service providers we are able to connect them with

 

Additionally, I applied this brand identity to the social media strategy. 

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