DPDK Agency
Diergaarde Blijdorp
Role: Brand Designer
Team: Michael Vromans, Davide Mancini, Phila Hillie
Location: Rotterdam, The Netherlands
Year: July 2024 - January 2025
During my time at DPDK DIgital Agency, I worked alongside the Chief Creative Officer (Michale Vromans) and Creative Director (Davide Mancini) to create several digital and physical assets for Diergaarde Blijdorp, a company we had an ongoing partnership with.
The objective was to reimagine the zoo experience for customers through creating interactive digital experiences that would encourage children to visit the zoo
Generatie Groen Campaign
Expeditie Blijdorp
Role: Brand Designer
Team: Michael Vromans, Davide Mancini, Irene Martins, Phila Hillie
Location: Rotterdam, The Netherlands
Year: July 2024 - January 2025
The Expeditie Blijdorp is an interactive platform and loyalty programme that allows Blijdorp visitors to learn more about the animals at the Blijdorp zoo through several activities, treasure hunts andd quizzes that can be used at Blijdorp or from the comfort of your home.
I was tasked with designing the digital badges that patrons would receive upon completing a task. Some of these digital badges will also be made into physical, collectible pins.
Generatie Groen
(Kids Brand Concept)
Role: Brand Designer and UI Designer
Team: Phila Hillie, Michael Vromans, Irene Martins
Location: Rotterdam, The Netherlands
Year: 2024
During our partnership with Diergaarde Blijdorp, I was tasked with creating a children’s brand under the supervision of the Chief Creayive Officer (Michael Vromans) and the senior UI Designer (Irene Martins).
The existing corporate colours were swapped for a brighter colour palette to match the energy and vibrance of the youth. Gradients were also used to create depth. The idea was to create a brand that was “cool” enough for the older kids but maintained the fun energy needed to keep the younger children engaged
